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Bacter Shield partners Mumbai Dabbawalas to fight leptospirosis

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | August 13, 2015
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With the threat of the disease looming large this monsoon, dabbawalas will help one lakh Mumbaikars build healthy habits with Bacter Shield Natural Germ Guard.

Mumbai dabbawalas are on a mission to help Mumbaikars build healthy habits with Bacter Shield Natural Germ Guard, as leptospirosis threat looms large this monsoon. One lakh people who get dabbas (tiffin boxes from home) will be given free samples of Bacter Shield Natural Germ Guard soap on August 20. This initiative by VVF India, a global player in personal care products and Oleo-chemicals, aims at promoting the healthy practice of washing hands before eating.

Bacter Shield

Bacter Shield

Bacter Shield

Commenting on the initiative, Ashish Potdar, SVP and business head - consumer products, VVF India, says, "Every morning, lakhs of homemakers make dabbas to protect their family members from falling sick by eating outside food. Mumbai dabbawalas will partner Bacter Shield to help housewives in their mission to inculcate healthy habits at home and outside. Since five years, Bacter Shield has been a perfect fit for homemakers who wish to experience 100 per cent fun with their family with 0 per cent fear of falling sick."

Bacter Shield soap was launched by VVF India in 2010. Now, it is also available in the hand wash variant. VVF is a global player in the chemicals and personal care products. Headquartered in Mumbai, VVF has over 16 operating centers spread across the four continents of Asia, North America, Africa and Europe. The company claims to currently stand as one of the largest manufacturers of Oleochemicals in India and bar soaps in the world. Founded in 1939, VVF celebrated its 75th anniversary in 2014.

The company has three main business verticals - contract manufacturing, consumer products and Oleochemicals. In addition to having its own range of brands like Doy, Doy Care, JO and Bacter Shield, VVF also manufactures soaps and cosmetics for other global players.

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