Jethabhai Patel elected chairman of Gujarat Cooperative Milk Marketing Federation

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | August 13, 2015
Amul, the milk and dairy products brand, is owned by the cooperative.

Jethabhai P Patel has been elected as the chairman of Gujarat Cooperative Milk Marketing Federation (GCMMF) after a unanimous vote. The election was conducted by the deputy collector, Anand, in presence of 17 members who are chairmen representing their district milk unions in the state. With this election, GCMMF has maintained its tradition of unanimous election of its chairman, since inception in 1973.

Jethabhai Patel

GCMMF has an annual sales turnover of about Rs. 21,000 crore. It markets a wide range of milk and milk products under the brand name Amul and Sagar.

Speaking on the occasion, Patel, says, "It is a matter of great honour to lead an institution like the federation which was founded by Dr. V Kurien. I will endeavour to ensure that the federation deploys highest quality of ethical and value based management to strengthen the institution and achieve the growth plans."

He adds, "The global dairy industry has been witnessing a surge in production and a decline in demand. However, the farmers of Gujarat still manage to profit as GCMMF emphasises on marketing of branded, value-added dairy products, without relying on commodity markets."

He further comments that the company has set a target to achieve milk handling and marketing capability for 300 lac litres per day, by 2020 and turnover of Rs. 50000 crore.

GCMMF emcompasses 17 district milk cooperative unions under one roof. The cooperative claims to have 3.37 million members, with a total milk handling capacity of 24 million litres per day.

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