afaqs! Creative Showcase: Dr. Fixit's 'Freedom Express'

Dr. Fixit, the construction and waterproofing expert from Pidilite Industries, along with Madison OOH, has embarked on a branding initiative to encourage consumers to protect their homes from water damage. A complete metro rake (plying on the Versova-Ghatkopar route in Mumbai until September 7) has been wrapped up in Dr. Fixit's branding paraphernalia and has been christened as the 'Freedom Express' to portray the brand as the one-stop solution to achieve freedom from leakages.