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Facebook announces expansion of Audience Network

By afaqs! news bureau , afaqs!, New Delhi | In Digital | August 17, 2015
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The new additions are native autoplay, click-to-play videos, carousel ads and DPA.

After launching Audience Network last year, Facebook has now announced an expansion of ad types and formats available in the network. It claims that this update will generate better outcomes, owners, advertisers and app-users. The new additions are native autoplay, click-to-play videos, carousel ads and DPA (dynamic product ads).

Facebook's software engineer Erika Washburn says in a blogpost, "We have a deep understanding of what formats perform well and drive engagement in Facebook News Feed and are taking two of our best performing units and making them available off Facebook to further empower Audience Network publishers and help drive results for advertisers."

Facebook

Explaining the new additions, she says, "With native video, publishers can now bring the autoplay video ads experience from Facebook directly to their apps. Video demand will also compete with native display in the same auction to maximise yield for each impression served."

About DPA she states that it will enable advertisers to create relevant and timely ads based on the products people have visited on their website or app. She also adds that the carousel format will give advertisers more creative real estate in full-screen interstitials, and click-to-play video ads are also delivered through full-screen interstitials.

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