afaqs!

Open Magazine puts readers on its cover

By Ashee Sharma , afaqs!, New Delhi | In Media Publishing | August 17, 2015
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On the eve of our 69th Independence Day, the week's issue of Open Magazine gave readers a chance to feature on its cover, using a technology-enabled innovation.

On Independence Day, weekly current affairs and features magazine Open carried a provocative cover page which asked readers 'Are we free to be free?' This was also the title of the issue's cover story by Pratap Bhanu Mehta.

Open Magazine - Cover Innovation

What's interesting about it is that the cover had an embedded augmented reality feature, as informed by Mohit Hira (Publisher and CEO, Open Media Network). Open, in partnership with UK-based Blippar, gave its readers a chance to be the face of the magazine with a technology-based innovation. Readers were encouraged to download the Blippar app on their smartphones and scan the cover to see their faces on it.

Open is a weekly current affairs and features magazine, the flagship brand of Open Media Network which is the media venture of RP-Sanjiv Goenka Group. The Group, which owns premium brands like SaReGaMa, Spencer's and Music World, claims to have assets of Rs. 14,000 crore. S Prasannarajan is the editor of the magazine.

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