The Brand Saloon wins digital duties of Hey Taxi

By afaqs! news bureau , afaqs!, New Delhi | In Digital | August 17, 2015
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Hey Taxi is Mumbai's first bike taxi service, operating between Dadar and Colaba.

The Brand Saloon, a digital marketing agency, has bagged the digital duties of Hey Taxi, Mumbai's first bike taxi service operating between Dadar and Colaba. The Brand Saloon has won the entire digital mandate for the company which works on an Android and ios-based app.

The Brand Saloon will help the company in executing campaigns on social media, in ideation of concepts, SEO, SEM (various platforms for online and social media) and also look at creating engagement with consumers to enhance visibility.

HeyTaxi is a new concept where two wheeler riders are connected with commuters and the service has already helped ferry more than 500 people. The never ending queues and traffic have become a daily part of Mumbai and hence, HeyTaxi's #rideshare service comes as a relief to the stressed commuter by helping him take that spare seat behind the two wheeler rider. An additional service #instacourier helps make real time delivery (documents and parcels upto 5kgs) within the city possible and convenient.

Jayesh Khandor

Jayesh Khandor, CEO, The Brand Saloon, says, "Hey Taxi is a new urban concept which will help commuters and young students cut the queue and traffic. We are pleased to work with a young startup like Hey Taxi at a time when so many startup companies are coming up with varied concepts to break through the cluttered market. Their concept is pretty unique in India, and we hope to do some path-breaking work for them by delivering a robust digital media framework that yields great results."

Manoj Maheshwari, CEO, Hey Taxi, adds, "We are happy to have The Brand Saloon as our digital partner and our confident of their ability to take Hey taxi to the next level through interesting consumer engagement campaigns. I'm sure the team will be able to leverage its depth of knowledge and expertise in creating rich content for the brand across various platforms in the digital space."

Started in 2007, The Brand Saloon is an integrated digital marketing agency offering services and solutions to brands across all sectors. It handles clients like Red Bull, Ford, Neeta Bus, Seven Hill Hospital, SP Jain Institute of Management, Hub Town, Organic Garden, Sanjeev Kapoor Wonder Chef, amongst others. The company is headquartered in Mumbai with offices in Europe and US.

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