Lowe Lintas has named Shayondeep Pal to head the creative offering of its New Delhi office. Shayondeep takes over from Shriram Iyer, who was recently named NCD, Mullen Lintas. Pal will report to Arun Iyer, Chief Creative Officer, Lowe Lintas.
Shayondeep Pal has been part of the agency for more than 6 years and has been involved in the creative execution of a number of notable campaigns for brands like OLX, Micromax, Hindustan Times, Maruti Suzuki, Google, and Pernod Ricard.
Commenting on the appointment, Arun Iyer, chief creative officer, Lowe Lintas says, "Delhi has been surging ahead with creative offerings that are top-notch and Shayondeep Pal has had an integral role to play in its success. With a creative firepower that's palpable and the thirst to do more, I cannot wait to see what he has in store to drive the office in Delhi. I wish him the best in his new role at the agency."
Sharing his views on the new role, Shayondeep Pal adds, "I am lucky enough to be part of a great team in Delhi. The opportunities are endless and I want to approach it with an open mind. The great thing is that the mandate is clear: how to make our brands famous and therefore, how to make our people famous. I want to make this place a talent magnet where people would line up to join us. One clear approach would be to look at the creative output from a holistic angle - through new media, unexplored media and not just 30-second commercials."
In his 16 years long career, he has also been associated with McCann and Grey, before joining Low Lintas as creative director in 2008.