afaqs!

The second round of the Battle of Digies to be held on August 21, 2015

By Diksha Seth , afaqs!, New Delhi | In Digital | August 19, 2015
It's time for saluting and recognizing the best Digital talent!

It's time for saluting and recognizing the best Digital talent! The stage is set and the verdict will be out soon, the Digital Agency Awards are back with a bang. In its second year now, the Digital Agency Awards seek to celebrate and honour the best digital work done by agencies based on an evaluation of their entire work portfolio by an expert jury. Thus, unlike most other awards, Jagran Digital Agency Awards does not reward a one-off campaign in a category but is a much larger representation of an agency's work in different categories. It's a platform for agencies to establish their credentials for innovation, quality and consistency.

DAA

These days Digital has become a preferred medium for content consumption and more and more brands are trying to leverage this platform. In the current scenario when a user is continuously bombarded with information and has an attention span lesser than that of a goldfish, brands are trying very hard to strike a chord with consumers.

The exponential growth of the Digital medium has also led to the boom in digital agencies. Finally, clients have a choice of strong, well established agencies to choose from as compared to the young but volatile start-ups of the early 2000s. Keeping in mind the challenges and opportunities that exist in the Digital industry, this year the Battle of Digies is back with an even better format. We have added 4 more categories namely Mailer/E-mails, Content marketing in digital, Digital PR and Search- SEO/SEM, to the existing seven (Display, Website, Viral Marketing, Social Media, Mobile, Apps, Integrated). Besides these 11 categories, there is also going to be an exclusive award for the Best Agency of the year (for an agency which has the best body of work across the categories).

This year, some of the renowned names from the industry have come together to adjudicate the Jagran Digital Agency Awards. The jury includes Sukirti Gupta, CEO of MMI Online, Dainik Jagran, Gulshan Verma, General Manager, India & South East Asia, Vidyadhar Kale, Head of Agency, Facebook, Sheran Mehra, Head - Group Strategic & Marketing Communications, DBS Bank, Hemal Panchamia, Marketing Head - Fastrack, Kunal Arora - National Director - Edelman Digital, Edelman India, Nimesh Shah, Head Maven - Windchimes Communications, Pratik Gupta, Co-founder, Director - New Business & Innovation FoxyMoron and Rajiv Dingra, Founder & CEO WATConsult.

In the second edition of Digital Agency Awards over 80 agencies have participated with close to 1000 entries and are ready to sweat it out at the final round of the battle of digies. The awards are going to be held on August 21, 2015 at Crowne Plaza, Gurgaon. Also, this year's Digital Agency Awards have received tremendous support from our sponsors Dainik Jagran, Outbrain and beverage sponsor Jameson.