AutumnWinter Communications and Design has bagged the creative duties of Gentrust Consumer Durables' Spherehot range of water heaters. The agency is currently working on the brands' new line of products, while an ATL and BTL campaign is also underway for the same. Until now, the company has been focussing on water heaters and small home appliances, and is now set to launch a new category of products under personal grooming, with the tagline 'Really Really Hot'.
The new product range will include appliances such as hair dryers, hair irons, epilators, hair straighteners and trimmers, among others. The target group for this new range is men and women in the age bracket of 20-45 years. The aim of the exercise is to impart an international look to the products while still keeping the prices affordable. From just water heaters to small appliances such as toasters, blenders, mixer grinders etc, and now the personal care segment, the company seeks to expand its product line-up on a continuous basis. Not only product expansion, but also working on regional publicity is what the company is looking at right now. Currently, it intends to publicise its products through print and social media in the western region where the company has a huge consumer base.
Pradeep Tandon, chairman, operating council and advisory board, Spherehot, says, "Our philosophy has always been to provide the best for our customers, so this is the natural next step for us - to adapt to the changing needs of the new-age consumer. We couldn't think of a better way of doing that than with a whole new range of exciting, fresh products, and a creative partner who reflects our approach."
Adds Parikh, "As a business, you have to keep looking forward. That's exactly what we're doing with this launch as well as partnership. We're looking to build a successful future on the foundations of our existing principles."
Gentrust Consumer Durables has been the pioneer of water heating products and systems, redefining industry standards by continually boosting both aesthetics as well as performance of their products. The company is now venturing into the complete range of home solutions, including blenders, irons and food processors, amongst others.
Founded in May 2014, AutumnWinter Communications and Design is a creative and communications agency located in Mumbai. Its clientele includes brands such as Integriti Clothing, Integriti Deodorants and the entire range of personal care, Lawman Pg3 and the entire range of personal care products from the KKCL (Kewal Kiran Clothing), Peppermint Clothing (kids wear for girls), ADDONS accessories, bags and shoes for women and men.