To further enhance customer experience, online marketplace Flipkart has announced the launch of Ping - a new 'social shopping' experience on its app. Using Ping, Flipkart users will be able to chat with friends while shopping and share their experience using text, photographs and emoticons in real time.
Flipkart believes that shopping is more than the act of viewing a catalogue, selecting a product and buying it at the click of a button and, thus, with Ping, it aims to fundamentally redefine consumers' shopping experience.
"Ping has been built keeping in perspective the user experience journey of Flipkart customers. Highly advanced architecture was employed to ensure that dynamic traffic surges are handled well. It has also been optimised for efficient results even on slow 2G networks. Ping will also support Android wearables where users can read and reply to messages from their Android watches," adds Ranjan.
Currently in its beta stage of development, Ping will be available to customers through an invite-only model in the first phase.
Launched in October 2007, Flipkart is one of India's leading e-commerce marketplace which claims to offer more than 30 million products cross 70 plus categories, including books, media, consumer electronics and lifestyle.