Blogmint, an automated marketplace that connects brands with bloggers, vloggers and micro-bloggers, has launched a pan-India programme to educate social influencers on the adoption of Responsible Blogging. Influencer Marketing, a global marketing phenomenon, is increasingly being adopted in India and there is an urgent need for influencers to adopt the ethical ways of promoting content, be it on blogs, vlogs or micro-blogs.
Indian brands are increasingly engaging social media influencers as part of their marketing mix for creating brand awareness and product launches. The rationale is that new-age consumers spend more time online and digital stars have more appeal to them than traditional stars. Feedback from social influencers is akin to what a recommendation from family members and peer groups used to do earlier. As their opinions are followed by thousands, it becomes utmost necessary for social influencers to share their opinions in a responsible and ethical way.
Blogmint has suggested specific guidelines that an influencer needs to follow - ranging from respecting copyright and tax laws to disclosing professional relationships to considering the implications of what they write. The effort will lead to cementing the trust and transparency between social stars like bloggers, vloggers and micro-bloggers and their followers.
A part of To The New Ventures, Blogmint is an internet products company in Asia with offices in Singapore, Malaysia, Philippines, India, Indonesia, UAE and China.