Komli Media spins out RevX into a separate entity

By afaqs! news bureau , afaqs!, New Delhi | In Digital | August 26, 2015
RevX, launched to focus on mobile app re-engagement, will be headed by Mukesh Agarwal and Ruksh Chatterji.

RevX, a new company focussing on mobile app re-engagement, was launched globally on August 25 with over 30 customers and USD 4mn in funding. RevX was conceived and incubated by Komli Media, APAC's leading digital media technology company, and is now being spun out. The new company will be headed by Mukesh Agarwal and Ruksh Chatterji, in CEO and COO roles, respectively. Agarwal has been associated with RevX for the past three years, and will be responsible for the overall business strategy, product and technology. Chatterji, who previously managed Komli's India business, will be in-charge of the overall business operations.

RevX will initially focus on helping mobile businesses grow engagement and revenue through its data-driven, predictive advertising software that enables one-to-one marketing based on deep insights into consumer behaviour.

"Marketers are spending a lot of money on driving mobile app installs, but user engagement and retention continue to remain a major challenge. An average consumer can have only so many apps on the smartphones, and marketers run the risk of high churn if they don't reinforce the value of their app post-install and build the engagement. Our goal is to offer innovative products to help marketers solve the user retention and engagement problem," says Agarwal.

Ruksh Chatterji

Amar Goel

RevX will differentiate its product from other global competitors by offering fully transparent advertising software with a self-serve offering. Commenting on the development, Chatterji adds, "We believe the arbitrage game played by our competitors is going to be short-lived, as marketers seek greater transparency in terms of where their money is being spent, at the price media is actually being bought and the business outcomes such campaigns are delivering."

Explaining the launch of the entity, Amar Goel, founder and CEO, Komli Media, says, "RevX has built a core set of performance advertising technologies in the fast growing programmatic and mobile advertising space. Now that RevX has seen strong traction in India and Southeast Asia region, we believe, it is appropriate to let the team run after a much larger global opportunity."

The new entity has secured USD 4mn in funding from Komli's existing investors - Norwest, Nexus, Helion, DFJ and Peepul Capital.

RevX is a technology company that offers data-driven, predictive advertising products to help marketers acquire, engage, retain, and drive transactions. It leverages data and predictive software algorithm to optimise marketing spends. The platform provides reach through mobile programmatic exchanges and social channels.

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