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Zoomcar awards creative duties to Sunny Side Up

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | August 26, 2015
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The agency will handle ATL, BTL and the digital design communication for Zoomcar.

Sunny Side Up has been appointed as the creative agency for India's leading self-drive company, Zoomcar. The account was awarded after a multi-agency pitch and will be handled by the agency's Bengaluru office. The agency will handle ATL, BTL and the digital design communication for Zoomcar.

Zoomcar claims to be India's first 100 per cent self-drive focussed car rental company (no chauffeurs). With a membership-based service that allows individuals to rent vehicles by the hour or by the day, consumers can book their car either online or through the Zoomcar app.

Elaborating on the development, Greg Moran, co founder and CEO, Zoomcar, says, "We have a unique opportunity from a brand perspective. Since this business in India is a total white space, we can define and own the category of self-drive cars. We decided to go with Sunny Side Up, given their experience in handling startups which are looking to fast-track their growth trajectory and their vision on how brand Zoomcar will evolve."

Saurabh Pandey

Saurabh Pandey, business director, Sunny Side Up, adds, "The mandate from the team at Zoomcar is extremely clear. The brand needs to reflect the disruptive nature of the business Zoomcar has created. Making the brand synonymous with the category is an extremely interesting challenge. We look forward to creating communication which truly lives up to the mandate."

Zoomcar holds the distinction of being India's first 100 per cent self-drive car rental company. It allows users to rent cars by the hour, day, week or month. Founded in 2013 and headquartered in Bengaluru, its services are presently spread across Bengaluru, Pune, Delhi NCR, Mumbai, Chennai and Hyderabad. Its vehicle catalogue offers a wide and extensive variety of cars for self-drive in India, ranging from hatchbacks to SUVs to luxury sedans.

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