Viral Now: Nike's Pure Gold

By Sohini Sen , afaqs!, Mumbai | In Digital | August 28, 2015
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Nike Football has re-mastered the first ever video to hit one million likes on YouTube. The video featured footballer Ronaldinho doing stunts with a football.

Old is Gold; especially, if it is revered by a million people.

Nike Football's latest video is a tribute to its first ever video that went viral a decade ago. The original video, 'Nike Crossbar' featured football star Ronaldinho doing incredible stunts with a football, wearing a pair of Tiempo Legends.

Nike's remastered Crossbar campaign

Nike's Tiempo Touch of Gold Shoe

The video became the first property on YouTube to get a million views. Ronaldinho featured wearing a pair of white and gold studs in the original video. The new one is a re-mastered take on it, and the only difference seems to be the R10 logo on the tongue and Ronaldinho's name spread across the sole.

The video continues to enthrall. Ronaldinho shows exactly why he is such a legend - never letting the football get away in the two-minute-long video. There are several reports that state that the video was doctored and fake. However, Nike has maintained its silence and re-released it.

This comes at a time when Nike is gearing up for the launch of a range of shoes. According to global news, Nike will release the new Nike Tiempo 'Touch of Gold' shoes on September 2, 2015. However, it will be limited edition with only 3,000 pairs for sale.

The recent video has clocked around 589,000 views so far.

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