Millward Brown has appointed Shaveta Bhardwaj as managing director, Mumbai. Bhardwaj also joins the Millward Brown South Asia board.
Her areas of expertise include innovation, new product development, brand equity management, communication optimisation, stake-holder management, shopper research and psephology.
On her appointment, Prasun Basu, MD, Millward Brown South Asia, comments, "Since joining Millward Brown, Shaveta has demonstrated unusual impact on clients and on our people. She has built some very significant client relationships and, alongside, created highly effective teams. Shaveta brings new thinking and dynamism, the result of a rich and varied experience that spans significant client stints and deep interaction with emerging practice areas and new-age industries."
Millward Brown is a global leader in brand, media and communication research.