Star India takes to social media to promote 'Sumit Sambhal Lega'

By afaqs! news bureau , afaqs!, New Delhi | In Digital | September 02, 2015
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The show is being promoted with the hashtag 'Har Mard ka Dard'.

Star India has initiated a promotional campaign for its show 'Sumit Sambhal Lega'. The show was launched on August 31 in the 10 pm slot on Star Plus.

The series had already created a buzz, being the Indian adaptation of the famous American sitcom 'Everybody loves Raymond', and teasers of the show were being aired on various channels from the network. The channel has also uploaded a promotional video featuring Kapil Dev and another featuring Harsha Bhogle on social media platforms like YouTube and Twitter. In addition to this, the show is being promoted on Star's website and Hotstar app.

Star Plus has also collaborated with YouTube channel Being Indian for a promotional video, which has received over 51,000 views in three days, since the upload.

The hashtag #HarMardKaDard, which is being promoted on social media, has also generated social media conversations.

As the title of the show suggests, Sumit, the lead character, will be seen getting stuck in family situations post marriage, just like Raymond. 'Sumit Sambhal Lega' will be very close to the original 'Everybody Loves Raymond', only fine-tuned to suit Indian sensibilities. The show stars Namit Das, Manasi Parekh, Satish Kaushik and Bharati Achrekar.

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