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Marketing
Star India has initiated a promotional campaign for its show 'Sumit Sambhal Lega'. The show was launched on August 31 in the 10 pm slot on Star Plus.
The hashtag #HarMardKaDard, which is being promoted on social media, has also generated social media conversations.
As the title of the show suggests, Sumit, the lead character, will be seen getting stuck in family situations post marriage, just like Raymond. 'Sumit Sambhal Lega' will be very close to the original 'Everybody Loves Raymond', only fine-tuned to suit Indian sensibilities. The show stars Namit Das, Manasi Parekh, Satish Kaushik and Bharati Achrekar.
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