Google has redesigned its iconic logo by introducing changes in its font and colours. The new logo is bold and brighter than the previous one. The company announced the new logo attributing the change to suit the evolving need of consumers who access Google on multiple devices.
Apart from the apparent change in the logo itself, the company has introduced new elements like a colorful Google mic which will help identify and interact with Google, whether a user is talking, tapping or typing. Meanwhile, the company has replaced the little blue 'g' icon with a four-colour 'G' that matches the logo.
"This isn't the first time we've changed our look, and it probably won't be the last, but we think today's update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others," reads the blog post.
The new design change comes after the company announced the appointment of India-born Sundar Pichai as the new global chief executive officer (CEO) of Google Inc. in August. The announcement came following the formation of a new parent company called Alphabet Inc., which will essentially be a collection of companies of which Google will be the largest.
According to him, the new logo comes across as "slightly immature and unexpected from a thought-leader like Google." Following up a huge announcement like Alphabet with this logo change, comes across as slightly underwhelming to him.
"Most people thought it was just a Google doodle at first glance. The design comes across as a little immature, like they are trying hard to get back their enthusiastic, candy-floss image," he says, adding that the utility of the logo is to work better on digital formats and minimum sizes.
Badve finds the multi-coloured 'G' icon to be a forced identity; he rues that it could have been bold, edgy and dynamic to truly represent Google.
Meanwhile, on social media platform Twitter, users are posting mixed responses to the new Google logo; while some are applauding the company for the new design, others are finding the changes way too elementary.
I'm not sure how I feel about the new #GoogleLogo. It sort of makes me feel like I'm looking at a browser in an elementary school classroom.— Mel Rose (@OfficialMel) September 1, 2015