New Google logo creates buzz

By afaqs! news bureau , afaqs!, New Delhi | In Digital | September 02, 2015
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The company has added new elements such as a colourful Google mic and the little blue 'g' icon has been replaced with a four-colour 'G' that matches the logo.

Google has redesigned its iconic logo by introducing changes in its font and colours. The new logo is bold and brighter than the previous one. The company announced the new logo attributing the change to suit the evolving need of consumers who access Google on multiple devices.

Google new logo

Announcing the new logo design in an official blog post, Tamar Yehoshua, VP, Product Management, and Bobby Nath, director of User Experience, Google Inc, stated, "These days, people interact with Google products across many different platforms, apps and devices, sometimes, all in a single day. Today, we're introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens."

Google Old Logo

The search giant has taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

Apart from the apparent change in the logo itself, the company has introduced new elements like a colorful Google mic which will help identify and interact with Google, whether a user is talking, tapping or typing. Meanwhile, the company has replaced the little blue 'g' icon with a four-colour 'G' that matches the logo.

"This isn't the first time we've changed our look, and it probably won't be the last, but we think today's update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others," reads the blog post.

The new design change comes after the company announced the appointment of India-born Sundar Pichai as the new global chief executive officer (CEO) of Google Inc. in August. The announcement came following the formation of a new parent company called Alphabet Inc., which will essentially be a collection of companies of which Google will be the largest.

Shekhar Badve

Speaking about the redesign, Shekhar Badve, founder-director of Lokusdesign, notes that while the new logo is better than the earlier one in terms of softness, one can debate whether it was needed at all.

According to him, the new logo comes across as "slightly immature and unexpected from a thought-leader like Google." Following up a huge announcement like Alphabet with this logo change, comes across as slightly underwhelming to him.

"Most people thought it was just a Google doodle at first glance. The design comes across as a little immature, like they are trying hard to get back their enthusiastic, candy-floss image," he says, adding that the utility of the logo is to work better on digital formats and minimum sizes.

Badve finds the multi-coloured 'G' icon to be a forced identity; he rues that it could have been bold, edgy and dynamic to truly represent Google.

Meanwhile, on social media platform Twitter, users are posting mixed responses to the new Google logo; while some are applauding the company for the new design, others are finding the changes way too elementary.

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