A look at the shortlists of Day Three at Spikes Asia 2015. In the Creative Effectiveness category, Lowe Lintas and Partners' Khajura Tesan campaign for HUL has been shortlisted.Read our detailed story about this on-demand 'mobile radio innovation' that helped bring free entertainment to India's media dark geographies.
In the Integrated category, work by one Indian agency has been shortlisted - BBDO India's Share The Load campaign for P&G India's Ariel Matic. In fact, last evening, BBDO India's chairman and chief creative officer Josy Paul participated in an interesting panel discussion around gender equality in the advertising fraternity, something that's not too far removed from the issue of sharing the load at home.
The awards, across categories, will be announced later today, so watch this space for a detailed report on the results.