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Ogilvy India and Sprouts Environment Trust have come up with the idea of a non-toxic Ganesha primarily crafted from vegetarian fish food. The initiative is aimed at minimising damage to the marine ecosystem.
Ogilvy Mumbai and Sprouts Environment Trust have come together this Ganesha festival for an initiative that could go a long way in saving the aquatic animals and protecting the planet from further deterioration.
With concerns over the impact of such activities rising, NGOs like Sprouts come forward each year to work towards creating interest, awareness and ownership of the environment through education and action alike.
Piyush Pandey, executive chairman and creative director, Ogilvy South Asia, says, "It's a lovely idea to make a contribution to a greener environment."
"We are really proud to be a part of this beautiful idea. Destruction of marine life has been a cause for much concern to some of us. We hope that, some day, the efforts of this initiative will make us more aware and urge us to act towards protecting our seas," adds Rajiv Rao, national creative director, Ogilvy India.
The campaign was launched with the hashtag #GodSaveTheOcean on Facebook and Twitter, and has received a favourable response so far. It started as a pilot exercise with a small number of idols, but the trust had to get more artisans on board to meet the unexpectedly high demand.