SBI Card woos the digital natives

By Ashee Sharma , afaqs!, New Delhi | In Digital | September 17, 2015
SBI Card's new Simply Click credit cards aim to cash in on the e-commerce revolution. The new payment gateway, which was launched digitally, has partnered with seven of India's biggest e-commerce entities to offer value for online shopping to its customers.

The e-commerce revolution has changed the way consumers are shopping today. The ease of shopping and availability of multiple payment options, powered and secured by technology, has led to more and more people adopting the online route for most of their shopping needs. Leveraging the opportunity, SBI Card has launched a credit card called Simply Click meant for transactions on e-commerce websites.

Designed for the digital natives, Simply Click was launched in partnership with seven of India's biggest e-commerce entities - Amazon India, BookMyShow, Cleartrip, FabFurnish, Foodpanda, Lenskart and Ola.

Vijay Jasuja

Before the introduction of the new product, SBI Card created a buzz around the launch with a digital video titled 'Simply Click It?' The teaser was promoted online with the hashtag #SimplyClick and a Dubsmash contest which prompted consumers to create and share interesting videos using the app. The winner was rewarded with an Amazon voucher worth Rs. 5000, while the first and second runners-up won vouchers worth Rs. 3000 and Rs. 2000, respectively.

According to a Business Standard report, the card will reward loyal customers by offering them upto Rs. 4,000 worth of vouchers, if they spend Rs 2 lakh annually via the online medium. For possessing a card there is a one-time fee of Rs. 499. Also quoted in the report is Vijay Jasuja, SEO- SBI Card, who says, "Simply Click is the first-of-its-kind credit card with reward points for online transactions. The card would offer reward points to the tune of 5x on all online transactions. If done on partner sites, the points would be to the tune of 10x."

SBI Card is a joint venture between State Bank of India and GE Capital to offer Indian consumers access to a wide range of value-added payment products and services.

The partnership is operated through two joint venture companies, SBI Card and Payment Services, which focusses on the marketing and distribution of SBI Card, and GE Capital Business Processes Management Services which handles the technology and processing.

SBI Card claims to have a customer base of over 2.7 million, operating through a footprint of 63 cities in India. Currently, it offers cards in four categories, namely premium, travel and shopping, classic and exclusive cards.

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