Fevicol, the popular adhesive brand from Pidilite Industries, on the occasion of Ganesh Chaturthi, has launched an interesting on-ground activation at Mumbai's Lalbaugcha Raja pandal. The brand has set up 'The Fevicol Room' right next to the mannat line. Devotees walking into the room are treated to an illusion of them 'walking on walls' and 'hanging by the ceiling'. Caught by surprise, people have been sharing their pictures on Facebook, Twitter and WhatsApp. The activity will continue until September 26.
Salil Dalal, president, sales and marketing, Fevicol, Pidilite Industries, says, "We firmly believe in out-of-the-box ideas that grab eyeballs. The activity not only reiterates the brand's identity of being the ultimate adhesive, but also engages people in some fun. It has helped us clearly convey our message to consumers and made them smile."