Vineet Kindra has been roped in as senior vice president and business partner, DDB Mudra North. He will be based at the agency's Gurgaon office and will report to Vandana Das, president, DDB Mudra North.
Kindra joins from L&K Saatchi & Saatchi where he served as vice president, account management. In his 18-year-long career, he has worked at Lowe, Ogilvy and Rediffusion Y&R. In his previous roles, he has handled brands such as Carlsberg/Tuborg, MTS Telecom, Yahoo, Max New York Life, Huawei, Hindustan Times, Greenply and Dabur. He has also been actively involved in new business development at most places.
Years ago, Kindra launched his own agency Bhasha Advertising, where he developed brands such as Merino Laminates, Fibcom & Escorts. Talking about his appointment, Kindra says, "Today, advertising is but a unique mix of human behaviour, creativity and technological innovations. With the DDB Mudra Group's legacy, there is a proven capability to deliver powerful solutions for businesses, and I am excited to be a part of the dynamic team at Gurgaon."
Vandana Das, president, DDB Mudra North, says, "I welcome Vineet to the DDB Mudra Group family. With his experience and expertise, specifically in the telecom and FMCG sectors, I am sure Vineet will add value to some of our key businesses. I also look forward to Vineet playing a key role in not just being a business partner on his set of existing businesses, but also contributing towards bringing in more business in order to take our office to the next level. I have no doubt that he will be a real asset to our office."