afaqs!

Madison Media on an account winning spree

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | September 24, 2015
Its new wins include Milton, Treo, Piramal Realty, ilovediamonds.com, zigy.com, WROGN and Aerobok.

Madison Media, over the last two months, has been winning multiple businesses. Its new wins include Hamilton - a glassware and thermoware company which owns brands such as Milton and Treo; Piramal Realty and celebrity lifestyle company USPL with brands such as WROGN and Imara in Mumbai. In Bengaluru, the agency has won the accounts of ilovediamonds.com and Phaneesh Murthy's healthcare portal zigy.com. The agency has also won the account of Delhi-based shoe company Aerobok.

Maxus was the incumbent agency for Milton and Treo, while Piramal Realty, ilovediamonds.com, zigy.com and WROGN are first time advertisers. Aerobok, on the other hand, was being handled by a local agency in Delhi.

Sam Balsara

Commenting on the development, Sam Balsara, chairman and managing director, Madison World, says, "I am delighted that we have won so many new accounts, and it is heartening to know that many of these have been won without a pitch, based on our agency credentials."

Madison Media Group is a part of Madison World which has specialist units in advertising, business analytics, out-of-home, PR, mobile, retail, sports and entertainment. It handles media planning and buying for clients including Godrej, Mondelez (formerly Cadbury), ITC, Marico, Snapdeal, McDonald's, TVS, Raymond, Piramal Healthcare, Levi's, SpiceJet, Domino's, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Times Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, HomeShop 18 and Café Coffee Day.

Search Tags