Samsung Galaxy plays hide and sleek

By Ashee Sharma , afaqs!, New Delhi | In Advertising
Last updated : September 25, 2015
The smartphone maker is promoting the Samsung Galaxy Tab S2, which is being touted as the slimmest tab ever, with a game of Hide and 'Sleek' on microblogging site Twitter.

Smartphone giant Samsung launched the Galaxy Tab S2 earlier this month and is touting it as the slimmest tab ever, so slim that the company is challenging people to spot it among several other sleek and slim objects stacked inside a virtual letter 'S'!

Hide and Sleek with the Samsung Galaxy Tab S2 at Cyber Hub, Gurgaon

The tab was promoted with a game of 'hide and sleek' on microblogging site Twitter yesterday. A virtual 'S' which had five Galaxy Tab S2 hidden in it was displayed on a microsite created specifically for the campaign. Participants had to tweet with the hashtag #HideNSleek and #GalaxyTabS2 and if lucky, the tweet that revealed the Galaxy Tab S2, won the device. Five devices were to be won.

Spot the Samsung Galaxy Tab S2

The developments and results were displayed live on the campaign microsite and on LED screens installed at Cyber Hub, Gurgaon.

Samsung Galaxy Tab S2 kiosk at the Cyber Hub , Gurgaon

How to play 'hide and sleek' with the Samsung Galaxt Tab S2

The initiative was executed by Cheil India's digital team that is being headed by Sanjeev Jasani.

Samsung claims that the Galaxy Tab S2 is the slimmest ever tablet with an exclusive super AMOLED display technology, which ensures ultimate portability and hours of reading, watching and surfing in comfort.

First Published : September 25, 2015
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