Raju Sarin has been appointed as head of Mogae Plus, the sales division of Mogae Media that handles monetisation for FoodFood TV, Gaon Connection newspaper, and Reliance Retail activations. He will be based at the company's Gurgaon office. In his previous role, he has served as head, revenue, at Reliance Infrastructure.
Sarin is a media, marketing and sales veteran with over two and a half decades of experience in product launches, revenue expansions and new business development. In his career, he has worked as publishing director with Living Media, The India Today Group, for the business division magazines such as Business Today, Harvard Business Review and Men's Health. Additionally, Sarin has also served as publisher for Mail Today, besides helming the affairs at Media Transasia as CEO while managing over twenty magazines in India and Bangkok, in addition to being designated as the business head of HT Media Magazine division, and regional head of MTV. By qualification, Sarin is a chartered accountant and also holds an MBA from FMS, Delhi University.
"We are building a young and competent team at Mogae Plus to help a larger number of third party brands reach the market more effectively," says Sarin.
"Raju is a seasoned professional. He brings both width and depth to Mogae Plus. We are constantly being approached by third party brands to lend the strength of our sales force to them. Raju is being charged to do just that," adds Tanya Goyal, executive director of Mogae Media.
Joining Sarin as head of West and South operations of Mogae Plus is Sonali Ayyer. She has more than 24 years of varied experience holding leadership positions in TV and print media. After a long stint at Zee TV, she has represented TV Asia and Sun Network (US Beam) and Imagine Movies (UAE beam), in the past.
Mogae Media, promoted by former Dentsu India JV partners, Sandeep and Tanya Goyal, claims to be a market leader in mobile solutions and advertising.