The Internet and Mobile Association Of India (IAMAI), in association with the Boston Consulting Group (BCG), recently released a report titled 'India@Digital Bharat - creating a $200 billion internet economy', which gives a detailed overview of the rise and changing face of Indian internet users, different kinds of internet users segmented on the basis of adaptability, affordability and reach of internet connection, along with its growing impact on all sectors of the Indian economy in the last few years.
In 2013 alone, as per the report, internet contributed 2.7 per cent of India's GDP, being one of the larger sectors in Indian economy compared to others like healthcare and military. Furthermore, the report throws light on internet economy being an 'employment generation engine' as the sector already employs 4-5 lakh people and expects to create nearly 15-20 lakh jobs by 2018. Also, consumers are increasingly using the internet as their first port of call in framing and driving purchase decisions.
However, on the flip side, the report states that the Indian economy has not yet fully realised the potential of the internet within sectors like entertainment, where only five per cent of the audience is impacted by digital.
Read the entire report below: