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When Bravia met Android
The Bravia Android TV from Sony brings the smartphone and tablet experience to television. Crafted by ITSA, the campaign is a funny take on television viewing habits in India.
Sony India has rolled out a digital campaign to showcase the features of its new product, Bravia Android TV, which was launched recently in India. While Andriod TV has been around for sometime now, the creative agency for the Bravia Android TV, ITSA, was briefed to specifically demonstrate what happens when Bravia meets Andriod.
Family viewing has always been a core strength of television, but the digital chapter of Sony India's Bravia Android TV campaign captures the quirky and unconventional side of the modern Indian family and its members, all of whom ultimately benefit from the features of the new product.
Ritu Sharda, executive creative director - ITSA, who also directed the spots says, "All characters in these films have been inspired by real characters from my family, any resemblance is not coincidental and is completely intentional!"
Says Ryusuke Fukushima, head, marketing communications, Sony India, "We are looking at Bravia Andriod TV as a game changer in the television market. We have put features in the TV that acknowledges the changing television-watching habits of the Indian family. Our brief to ITSA was to create content that showcases the true use of the features without actually sounding like a product feature films. I am delighted that ITSA has managed to deliver content that connects with our consumers."