Mogae Media has announced an exclusive partnership with Idomoo, a Tel Aviv-based company, wherein it will offer personalised videos, enabling brands to deepen their customer engagement by addressing their customers individually, with a customised video uniquely tailored to their needs. These videos will be delivered on smartphones, wire-free devices, as well as on PCs and desktops.
"Customised video engages users like few other formats. Now advertisers can touch each customer with a unique story, tailored to their individual needs. Customers will appreciate the special attention, relevance and excitement that personal videos deliver. And, most importantly, in today's performance-driven world, this unique solution fuels ROI by boosting acquisitions and driving retention with profound customer interactions," adds Tanya Goyal, executive director, Mogae Media.
The Idomoo solutions will be part of the offering of Mobocracy, the end-to-end mobile agency launched earlier this year by Mogae. Leena Sharma, COO, Mobocracy, will lead the India initiative of this partnered venture with Idomoo. The Mob, launched recently by former Dentsu NCD Nitin Suri and Chraneeta Mann, ex-NCD of Rediffusion, has been roped in to provide creative solutions for Idomoo videos in India.
Mogae Media is co-promoted by Sandeep and Tanya Goyal, former JV partners of Dentsu in India.
Some of Idomoo's international clients include Amazon, Alibaba, Barclays, Cadbury, Chevrolet, Hilton, Starbucks, Visa and Vodafone.