Tonic Media has roped in Ashwin Dutt as creative director. He will drive new creative initiatives and innovations across businesses. Prior to this, he was creative director at Mindshare.
On his new role, Dutt says, "It's a great time to be a part of Tonic Media which is growing at a rapid pace. I love the energy, and I'm excited to partner with them to create engaging digital experiences that cater to a new and ever-changing world."
In a career spanning over 15 years, Dutt has worked with agencies such as Mindshare, OglivyOne, Grey Worldwide and OMD, on brands such as Star Network, McDonald's, Kissan, HSBC, Castrol and Indian Super League, among others.
Prior to advertising, Dutt was a journalist with Mid-Day and The Indian Express. He also plays drums for a punk rock band called The Riot Peddlers.
Tonic Media is an integrated digital marketing agency, with offices in India and Dubai. The agency's clientele includes channels from MSM Group and eBay India.