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App-only marketplace Little appoints Amisha Sethi as CMO

By afaqs! news bureau , afaqs!, New Delhi | In Digital | October 09, 2015
She will be in charge of brand building activities and enhancing customer acquisition.

Former CCO of AirAsia and author Amisha Sethi becomes the latest addition to the senior management team at Little. She will be spearheading brand building activities and will focus on numerous strategies to enhance customer acquisition.

Amisha Sethi

Manish Chopra

Sethi has more than a decade of consumer and brand marketing experience. She was earlier the global CMO for an MNC, prior to which she worked as the chief commercial officer at AirAsia. She has also been associated with BlackBerry and Airtel. She recently debuted as an author with her book 'It Doesn't Hurt To Be Nice', which was launched in September 2015.

On joining Little, Sethi says, "The O2O market in India offers huge potential to create and execute interesting marketing campaigns. The fragmented nature of the market will allow us to drive never-been-seen marketing initiatives that will enable Little to be a part of a consumer's day-to-day life. With our new 3Cs concept of Crazy, Compassionate and Creative innovators, we will be creating a first-of-its-kind marketing team called 'Jugaad Marketers'."

Manish Chopra, CEO and co-founder of Little, says, "Amisha comes with the rich experience of steering marketing for well-admired companies. Her experience will be integral to get more customers to experience Little and recognise Little as their partner to enhance their lifestyle. We want Little to be known as a cool, fun and must-have app for lifestyle deals. Amisha and her team of 'Jugaad Marketers' will accelerate this process for us."

Little provides deals across restaurants, movies, hotels, salons, gyms and spas in 11 cities. It recently announced the appointment of Suraj Panigrahy, co-founder of 69 Seconds, as VP -sales and merchant acquisition, and Wishy Arora, senior product manager of Cleartrip as VP - Products.

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