Leo Burnett India has appointed Sachin Das Burma as group executive creative director for its Delhi office. He joins from Draft FCB Ulka where he was group creative director. Burma is known to have built his credentials working on several marquee brands like Dabur, Nokia, Indian Airlines, Carrier, Hyundai, Pepsi, Mountain Dew, Slice, Iodex, Horlicks, Airtel, Hero Motors, MakeMyTrip, Snapdeal, HCL and Tata Salt, amongst others. He has also worked with Contract Advertising, Bates India and JWT, previously.
RajDeepak Das, chief creative officer, Leo Burnett India, adds, "In Sachin we have found a leader who has the ability to keep things simple and connect every piece to a human truth. His ideology and working style are ideal to drive innovation and integration in the communication process. I'm sure Sachin's inclusion will significantly enhance our capability of solving our clients' problems by creating new-age work based on strong consumer insights."
Commenting on his new role, Burma says, "Leo Burnett has a great history of fantastic work that has built so many big brands. My aim will be to uphold the creative standards and make sure that the legacy of the agency continues. And, hopefully, I would be able to add value, new businesses and awards. I look forward to be a part of an exciting team. There is a new way of thinking at Leo Burnett, and I hope to learn and contribute."