afaqs!

MyPacco appoints Infectious as its creative agency

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | October 15, 2015
The agency will handle both offline as well as online communication requirements for the company, as part of its mandate.

Infectious has won the communication mandate for MyPacco, a home-to-home online courier service started by entrepreneurs Vinay Bhartia and Mukesh Aggarwal. As part of the mandate, the agency will handle both offline as well as online communication requirements for the company.

Ramanuj Shastry

Nisha Singhania

Expressing his thoughts on the win, Ramanuj Shastry, co-founder and director, Infectious, says, "MyPacco has the potential to transform the courier business the way Uber and Zomato have transformed transportation and dining, respectively, today. We hope to make history."

Nisha Singhania, co-founder and director, Infectious, adds, "They are a young team and their enthusiasm is infectious. The service is brilliant and much needed in the consumer space. We look forward to doing some exciting work for them."

Mukesh Aggarwal, co-founder, MyPacco, notes, "Being a start-up, we found Infectious to be our ideal partner. Their starting point is solving the business problem, which is refreshing. Their quick response time and out-of-the-box ideation abilities made us choose them as our agency."

MyPacco is an online logistics start-up, specialising in home-to-home online courier service, whose mission is to democratise courier services in India by making it accessible and affordable through improved logistics, processes and economies of scale. It also has an on-ground presence through tie-ups with reputed retail chains like Vakrangee, The Mobile Store and 24X7 stores.

Infectious is a media-agnostic ideas company founded by Shastry and Singhania, that believes in creating work that 'solves problems faced by brands and businesses'. &TV, Tasty Treat, Elkoha, ICare Life, Wunderbar Kids and Sin Jeans are some of the brands in the agency's portfolio.

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