Meanwhile, Shaswati Saradar, CEO, MRUC, has decided to move on. Saradar has served the Council for nearly five years. She is being succeeded by Radhesh Uchil who, until recently, was general manager at Platinum Media.
NP Sathyamurthy, executive director, DDB Mudra Group, is the new chairman, technical committee, MRUC. He was earlier chairman, marketing committee. Sathyamurthy has taken over from Paritosh Joshi.
Nikhil Rangnekar, CEO, Spatial Access, is the new chairman, marketing committee, while Srinivas and Joshi will continue to mentor the Council.
MRUC is a registered not-for-profit body of members representing major advertisers, agencies, publishers and broadcasters/other media.