Happy Creative Services wins TranServ's creative mandate

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | October 19, 2015
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The agency will look at revitalising the company's existing brand proposition in order to facilitate a better customer connect with Indian users.

Mobile digital payments company TranServ has announced the appointment of Bengaluru-based Happy Creative Services as its creative partner. The move comes ahead of the launch of TranServ's social multi-purpose wallet and will look at revitalising the company's existing brand proposition in order to facilitate a better customer connect with Indian users.

Praveen Das

TranServ Logo

happy logo

Through this new social multi-purpose wallet, TranServ aims to turn the Indian digital payments industry on its head by incorporating a social angle into digital transactions. The wallet is expected to be a huge hit with the smartphone-friendly mobile population of the country and will push forward TranServ's aim of creating a ubiquitous and holistic digital payments ecosystem in the country.

Speaking on the announcement, Asutosh Upadhyay, head, marketing and product, TranServ, says, "As TranServ forays into the B2C market segment, we are looking to re-position our existing brand proposition to provide a more personal connect to the new segment of users. Bringing Happy Creative is a calculated decision that would give us an outsider's perspective into the digital payments industry. This will help us garner more insights into the consumer psyche, which can then be leveraged to overcome traditional communication hurdles and will translate into products that can resonate better with the Indian population."

Praveen Das, co-founder and chief creative officer, Happy Creative Services, comments, "Everyone uses money, but the communication has always been limited to older groups. It is only now that finance is becoming a mass offering across age groups, and we are thrilled to be part of this flux. Having designed brands in the digital space, we are especially excited for TranServ because we have done a complete re-branding of the brand's name, positioning and identity creation. We are now looking forward to how our efforts pan out in the digital ecosystem."

The digital payments company currently leverages innovative, easy to integrate APIs to deliver payment solutions to big, medium and small businesses, across the country, with its social mobile wallet loaded with features such as referral-based incentive programmes, funds transfer from one wallet to another, money transfer from wallet to the bank account, reward redemption through rewards management companies, and social gifting.

With its new wallet, TranServ envisions to create a world-class platform to send/request money and gifts with added features like SplitBill, group payments, social gifting, recharges and other utility payment facilities.

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