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Currently, the venture has over 500 properties in over sixty locations in India.
Mumbai-based online branded budget accommodation aggregator, Vista Rooms has created a functional app-like experience on Instagram. Through this travellers can browse through locations and property options, as well as book a hotel of their choice. Vista's one-point intent is to use Instagram as a standalone mobile application that can serve both as an app, and a social networking tool.
Ankita Sheth, co-founder and head of partnerships, explains, "As a start-up, we wanted to stay resourceful, so instead of making a big investment for an app, we felt we could leverage existing platforms to reach out to a wider audience more effectively. At the ideation stage, this whole idea stumped us, but as the idea started formalising, we realised that Instagram has a huge untapped potential."
Vista Rooms started as an online hospitality startup specialising in aggregating and providing standardised accommodations across India. Vista Rooms is spreading its network in smaller tier-II and tier-III cities across India.