Viacom 18 Digital Ventures, the digital arm of Viacom18, announced its new OTT video platform's brand name and identity today. The company says that the soon-to-be-launched service has been branded 'VOOT' - an expression used by today's digital generation to express happiness, enthusiasm and triumph. The brand identity for VOOT, which is expected to go live in coming months, has been created by Brand Gym and Elephant Design.
Gaurav Gandhi, COO, Viacom 18 Digital Ventures, said, "The idea of creating this new brand VOOT comes from our desire to create a new, alternate and differentiated world of entertainment for audiences in the digital space. The core essence of the brand is 'infectious fun' and 'happiness', and this is something that not only flows through in our bright and colorful logo, but will also resonate in our content philosophy."
Besides being the singular and exclusive destination for Viacom 18 network's content portfolio, the platform will have an aggressive original programming strategy for the service. Working with strong technology, content and branding partners in India and across the globe, an official statement says that the service will deliver high quality content to consumers on a wide variety of connected devices over Wi-Fi, 4G, 3G and 2G networks.