Viacom18 Digital Ventures video-on-demand platform named 'VOOT'

The network's content portfolio will have an aggressive original programming strategy for the service, which will be launched in a few months.

Viacom 18 Digital Ventures, the digital arm of Viacom18, announced its new OTT video platform's brand name and identity today. The company says that the soon-to-be-launched service has been branded 'VOOT' - an expression used by today's digital generation to express happiness, enthusiasm and triumph. The brand identity for VOOT, which is expected to go live in coming months, has been created by Brand Gym and Elephant Design.

Viacom18 Digital Ventures video-on-demand platform named 'VOOT'

Viacom18 Digital Ventures has been working for the last few months with its set of strategic partners on the brand design and logo with the aim of keeping it distinctive, differentiated and in-sync with the brand mission to create a fun filled world of entertainment.

Specifying the need for an exclusive new platform, Sudhanshu Vats, group CEO, said, "With VOOT, we set out to leverage an already digitally engaged audience with our content offerings. VOOT will not only be the singular and exclusive destination for Viacom18's content portfolio, but will have an equally strong focus on original programming created especially for the platform. The brand mission of VOOT is to create a whole new world of entertainment, filled with happy discoveries and addictive content."

Gaurav Gandhi, COO, Viacom 18 Digital Ventures, said, "The idea of creating this new brand VOOT comes from our desire to create a new, alternate and differentiated world of entertainment for audiences in the digital space. The core essence of the brand is 'infectious fun' and 'happiness', and this is something that not only flows through in our bright and colorful logo, but will also resonate in our content philosophy."

Besides being the singular and exclusive destination for Viacom 18 network's content portfolio, the platform will have an aggressive original programming strategy for the service. Working with strong technology, content and branding partners in India and across the globe, an official statement says that the service will deliver high quality content to consumers on a wide variety of connected devices over Wi-Fi, 4G, 3G and 2G networks.

Have news to share? Write to us atnewsteam@afaqs.com