Mars International India launches international pet food brand 'Eukanuba' in India

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | November 03, 2015
The brand was founded by animal nutritionist Paul Iams and established by P&G and Mars.

Mars International India, pet food manufacturer and marketers of the international pet food brands Pedigree® and, Whiskas®, has on November 2, announced the launch of the international brand 'Eukanuba' in India. Mars acquired IAMS brand, as well as Eukanuba and Natura from Procter & Gamble company in July 2014. The new additions, IAMS®, Eukanuba® and Natura® complement the company's robust pet care portfolio which includes renowned brands like Pedigree®, Whiskas®, Royal Canin®, Banfield® and Nutro®.

Mars India

Speaking on the occasion, PVV Srinivasa Rao, managing director, Mars India, says, "Mars is driven by the passion for service, pet care and responsible pet ownership. We believe that pets make our world better and our vision is to make a better world for them. Eukanuba is a well-established brand and is trusted by pet owners across the world. It has a wider portfolio in terms of variants, textures and flavours for special needs of the pets. With Eukanuba coming on board, we hope to satisfy the needs of our customers and pets around the world by offering them high quality products."

Eukanuba enjoys 69 years of experience in scientific research in pet nutrition and manufactured pet food across 70 countries. The brand was founded by animal nutritionist Paul Iams and established by P&G and Mars. Eukanuba has a wide portfolio that caters to unique pet needs for maintaining healthy activity levels, shiny radiant coat, strong lean muscles, proper functioning of the digestive tract and stronger bones and dental protection.

In case of puppies, Eukanuba helps provide high quality nutrition for a peak physical performance and specialised formula to make puppies more trainable (DHA). Pet parents who seek serious care and pro-active health for their pets, Eukanuba offers high quality products with special ingredients at a competitive pricing.

All variants of Eukanuba are available in three sizes - 1 kg, 3 kg and 15 kg, and can be purchased through specialist channels in all metros and across major cities in India.

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