Multi Screen Media Private Limited (MSM) will be renamed Sony Pictures Networks India Private Limited (SPN). The re-branding of the network which is in its 21st year in India includes both name and logo change. This is subject to relevant approvals.
According to Singh, the strategic intent behind rebranding Multi Screen Media (MSM) into Sony Pictures Network (SPN) was to align with the parent company and thereby accrue the benefit of global synergies. "The new logo is our way of creating a picture from a pixel; a campaign from an idea and a revolution in progressive television entertainment. Going forward, Sony Pictures Networks will steer its helm on three levers, namely, general entertainment, sports and digital. With a comprehensive bouquet of varied channels, we are equipped today to serve India's population both, in the urban and rural areas, as well across geographies," says Singh.
In 2007, the company had changed its name from Sony Entertainment Television to Multi Screen Media.
MSM is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels. The network comprises Sony Entertainment Television (SET), the flagship Hindi general entertainment television channel, MAX, the Hindi movies and special events channel, MAX 2, its second Hindi movie channel that shows Indian films, SAB, family comedy entertainment channel, PIX, the English movie channel, AXN, an English entertainment channel, AATH, a Bangla movie channel, MIX, a Hindi music channel, SIX, the sports entertainment channel, KIX, a youth-centric sports channel focussing on high adrenaline, fast-paced content and LIV, the digital entertainment channel, and MSM Motion Pictures, the company's venture in film production.