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BoringBrands and director Vinay Jaiswal launch The MoodyNation

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | November 05, 2015
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The team has earlier worked on various short films including 'Jai Hind' and 'Father's Day' for OYO Rooms, and recently, 'The Homecoming', for Urban ladder.

BoringBrands, the new age advertising and marketing agency, and film director Vinay Jaiswal have teamed up to launch The MoodyNation, a universal platform dedicated to create content and films for brands across industries. The MoodyNation will create content catering to the various moods and emotions of Indians. The platform aims to convey brand promises through compelling stories.

Commenting on the launch, Anshul Sushil, CEO and co-founder, The MoodyNation, says, "We have pioneered the digital film genre and have been at the forefront with our previous films. With The MoodyNation, we want to give brands the opportunity to talk to the audience about something more than brand promises and values. We intend to create films that we can take to the world."

Vinay Jaiswal (second from left) and Anshul Sushil (next to him) at The MoodyNation launch

Jaiswal, who is creative head, The MoodyNation, and director of short films like 'Jai Hind' and 'Father's Day', adds, "This is possibly the best time to be a short filmmaker in India, with audiences always looking for different and engaging content to watch and share. The idea is to narrate compelling stories that will resonate with viewers across all age groups."

This team has earlier worked on films that were popular on social media. These include 'Jai Hind' (OYO Rooms) starring Manoj Bajpayee and Raveena Tandon, 'Father's Day' (OYO Rooms) with Piyush Mishra and Zeeshan Ayub, and most recently, 'The Homecoming' (Urban Ladder) featuring Piyush Mishra, Amit Sadh and Taapsee Pannu.

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