BC Web Wise appoints Alabhya Vaibhav as creative director

BC Web Wise, the full-service digital agency, has appointed Alabhya Vaibhav as creative director. Based out of Mumbai, his primary role will be to bring his traditional agency learnings on board and work together with the creative team to up the creative quotient. He will bring in fresh perspectives for the agency in areas such as content, social, experiential, and the overall creative output.

Commenting on the appointment, Chaaya Baradhwaaj, founder and managing director, BC Web Wise, says, "Digital is not a niche medium anymore and there are clients who are doing exclusive digital advertising today. We also deliver a lot of broadcast and video content for clients. Vaibhav has the perfect mix of creativity and strategic outlook that aligns with our focus."

Mangesh Bhayde, creative director - art, BC Web Wise, adds, "Vaibhav brings extensive mainstream experience to the table. He'll have a huge impact on driving excellence and diversity of our output."

Speaking about his new role, Vaibhav says, "Digital has always inspired me. This is a great opportunity to bring my passion to a medium that thrives on innovation and interactivity. Digital is more important today than ever, and I hope I can use my experience to help the team meet the demand for creativity and content day in and day out."

Vaibhav's portfolio spans creative work for clients like Vodafone, Samsung Mobiles, Honda, Gujarat Tourism, and Indian Airlines. With 13 years of experience, his past stints include Ushak Kaal Communications where he started his career, and later joined R K Swamy BBDO, DDB Mudra, Dentsu Marcom, and Cheil Worldwide.

Founded in 2000 and led by Baradhwaaj, BC Web Wise is a full service digital agency. Its client portfolio includes companies like Hero MotoCorp, Hindustan Unilever, Pidilite Industries, ITC, Godrej Consumer Products, IDFC, and Emami amongst several others.