Social Wavelength is now Mirum India

Mirum's parent company, JWT, acquired majority stake in Social Wavelength in March last year.

Mirum, the new global digital agency created by J Walter Thompson Company (JWT) earlier this year, has now extended it footprint into India. Social Wavelength, one of India's largest social media agency now becomes a part of this global digital network and will be known as Mirum India.

J Walter Thompson Company, had in January this year, consolidated 11 independent digital agencies across 17 countries to form a global network across North America, Asia-Pacific, Europe, South and Central America, West Asia and Africa, to form Mirum.

Led by Dan Khabie, CEO, Mirum Global and North America, Mirum has a deep understanding of local market needs, coupled with leading-edge technical and creative capabilities.

As an established leader in social media communication and listening services, Social Wavelength has now, as Mirum India, added digital media buying and real-time-market-research using social conversations, to their service offerings.

Mirum India will utilise digital technologies and creativity to offer solutions in business transformation, marketing innovation and commerce. It will bring in Mirum's global expertise in the field of technology development web/app/mobile), as well as content production and marketing.

India is the first new market for Mirum after its initial launch. Bringing Mirum to India is part of the strategic growth plan for JWT's South Asia region.

Announcing the development, Tarun Rai, CEO, J Walter Thompson South Asia, says, "I am happy to announce that JWT South Asia is launching Mirum, the global digital agency network, in our region. I have always maintained that our focus has to be digital and with Mirum India, we are the first and only such global digital agency network in the country. Together with the entire suite of offerings through our Group companies, JWT is in pole position to provide powerful, integrated solutions to our clients."

Sanjay Mehta and Hareesh Tibrewala, joint CEOs, Mirum India, say, "We have traversed an exciting journey in this dynamic world of digital media, first as an independent agency -- Social Wavelength, and then for the last year and a half, being a part of the J Walter Thompson network. Now, to become Mirum in India, is the next big leap, as we join a rock-solid global, full-services digital agency team. We look forward to deliver value-added proposition to clients in India and worldwide."

The launch of Mirum was an integral part of JWT's 2015 strategy to offer a unified digital capability that would be competitive, as well as facilitate an easy way for clients to expand their global marketing via connected teams around the world.

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