Sign up for afaqs! Newsletters
Love Thy Grandparent, Says British Airways
Creative consulting firm SapientNitro has crafted a long-format digital film for British Airways, to felicitate of the winners of the brand's recently concluded #wingstoadream contest.
No stranger to emotion-laden, India-specific digital films, airline brand British Airways has released one such to felicitate the winners of its recently concluded #wingstoadream contest.
SapientNitro has created this film; the agency is positioned as a creative consulting firm.
Launched to commemorate the arrival of British Airways' new Boeing 787-9 Dreamliner (Delhi to London), the contest invited "the grandchildren of India," as the brand puts it, to win a trip to London, along with a grandparent, aboard the new fleet.
The three-and-a-half-minute-long film captures the emotions of the winners of the contest.
Moran Birger, regional commercial manager, British Airways, South Asia, says, "We are pleased to launch the #wingstoadream short film that celebrates true Indian family bonds. Our film focuses on spending quality time with grandparents and creating new memories that would last a lifetime, whilst discovering a new place and enjoying the journey with British Airways."
He adds, "We are consistently introducing India-specific initiatives that allow us to create a meaningful connection with our young customers, and truly demonstrate our commitment to India."
British Airways has been flying to India for over 90 years and currently operates 49 flights a week from London (Heathrow) to five Indian cities, namely, New Delhi, Mumbai, Chennai, Bengaluru and Hyderabad.
Overall, British Airways' route network currently serves more than 179 cities in 75 countries.
Have news to share? Write to us atnewsteam@afaqs.com