Viral Now: Sainsbury's and Mog recreate the Christmas Calamity

Since she first appeared in 'Mog, The Forgetful Cat', Mog has become everyone's favourite cat and her adventures have delighted countless children worldwide. The UK-based supermarket chain Sainsbury's, in keeping with its tradition of bringing out a Sainsbury's official Christmas Advert every year, has tied up with Judith Kerr, the famous children's author to yet again bring alive Mog's penchant for calamity in her animated avatar this Christmas.

The new Sainsbury's Christmas Advert 2015 shows Mog setting off a chain of unfortunate events which almost ruins Christmas for the Thomas family, even as everyone is shown dreaming sweet dreams on Christmas Eve. Meanwhile, the lovable Mog dreams of a nightmare where the gas burner starts exuding dark, black fumes, enveloping the curious feline in its grip.

The hilarious moment through the whole advert is, when the cat accidentally dials 999, an emergency helpline number (the British equivalent to 911 in the USA), and ends up becoming the hero of the hour for accidentally alerting the fire brigade.

Sainsbury's heart-warming tale sees the neighbours come together to share what they have so that Mog's family can have a perfect Christmas, even amidst the chaos that has befallen the Thomas household.

The three-and-a-half-minute long advertisement has gone viral, having already clocked 10 million views on YouTube so far, since it was uploaded on November 12.

Last year, Sainsbury's launched a festive TV campaign which focussed on the truce in the trenches on Christmas Day in 1914, pushing the ethical marketing angle with a partnership with the British Legion.