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Viral Now: Justin's Christmas Lottery

By Aditi Srivastava , afaqs!, New Delhi | In Digital | November 24, 2015
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The three-and-a-half-minute animated ad for Anuncio Loteria de Navidad, Spain's national lottery, was broadcast on Spanish TV and went viral on YouTube on November 16

Justin, a security guard, works night shifts in a mannequin factory. It's a lonely job alright. The lifeless figures in the factory offer no companionship to the solitary watchman as he passes his dreary work hours all alone night after night.

Then one night, he gets adventurous and voila! These are no longer lifeless figures but his companions with whom he shares his food and plays football. Excited about his new friends, Justin decides to give his day colleagues a pleasant Christmas surprise.

2015 Christmas Lottery ad

To the utter bewilderment of his colleagues, the mannequins appear lifelike, and behave as though they are real people who spring surprises on them, set up by Justin. When the office staff wins a lottery ticket, Justin, who is normally quite forgotten by them, is surprised to find a mannequin holding up the ticket for him. He gets all emotional. What had been a warm gesture on his part to perk up an otherwise dull day for his colleagues has earned him their love and affection.

The three-and-a-half-minute animated ad for Anuncio Loteria de Navidad, Spain's national lottery, was broadcast on Spanish TV and went viral on YouTube on November 16.

In keeping with the giving and compassionate spirit of Christmas, the ad sends out the message of togetherness and sharing. And, it seems to have been successful in its effort at warming hearts across the globe. It has garnered 2,77,3806 views in just four days, and is acclaimed to have become even more popular than the 'Man On The Moon', the UK's top Christmas advert this year, which has had 14.8m views in two weeks.

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