Magnon chairman Vineet Bajpai announces launch of talentrack

By afaqs! news bureau , afaqs!, New Delhi | In Digital | November 27, 2015
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Bajpai recently stepped down as CEO of TBWA India. talentrack is a mobile-app and portal for media, entertainment and creative talent hiring.

Vineet Bajpai, founder of the digital agency Magnon, and the ex-CEO of TBWA India Group, has announced his new venture called talentrack.

A screenshot of talentrack app

A screenshot of talentrack portal

Vineet Bajpai

We had reported a few days ago that Govind Pandey had been appointed CEO, TBWA India, while Bajpai took over as chairman of Magnon, a digital agency he founded at the age of 22. The mobile-app and portal for media, entertainment and creative talent hiring, talentrack is an independent m-commerce business interest being pursued by him currently. It is a mobile and web model that caters to actors, models, singers, dancers, bands, DJs, photographers, stylists and artists across a vast spectrum of categories.

The platform comprises a sophisticated mobile-app that users can install and use to build, manage and promote their portfolios. The app allows them to get accessed by thousands of industry recruiters and get job-offers in real-time. The app also has a strong web presence, and is perhaps, the largest web portal and aggregator of the Indian media, entertainment, creative and art industries (

Speaking at the launch, Bajpai says, "India has the largest film industry and the third largest television industry in the world. It has a vibrant music sector, art and publishing industries and many more creative domains that are purely talent-driven. And yet, in such a vast and growing talent-dependent market, there is no online talent aggregator. This is a huge gap and a huge opportunity. The app talentrack intends to fill this gap."

Speaking on the occasion, Manishi Singh, technology lead and co-founder of talentrack, adds, "We have built a product that is world-class, and will function seamlessly across mobile and web platforms. The talentrack mobile-app + portal model is the first-of-its-kind, and job seekers, as well as recruiters, will find this intuitive framework very useful."

The venture talentrack currently has offices in Delhi and Mumbai, with a start-up team of 40 professionals, over 18,000 talents registered, and 1,45,000 followers on Facebook. The company plans to scale-up rapidly over the next 12-18 months.

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