The Ad Club announces Effies 2015

A new category 'New Product or Service - Best Campaign for a Start-up' has been introduced.

The Advertising Club has on December 01, announced the Effie 2015 Awards, to be held on Wednesday, January 27, 2016, at 6.30 pm, at the Seaside Lawns, Hotel Taj Lands End, Bandra, Mumbai. Campaigns that ran in India from October 01, 2014- September 30, 2015, are eligible for entry.

In tune with the changing times, The Advertising Club has introduced some changes in the Effies 2015. One, entries can be submitted online. Two, a new category 'New Product or Service - Best Campaign for a Start-up' has been introduced. Three, the Digital Campaign category has been redefined as Integrated Marketing category. Four, the Rural Marketing category has been re-christened as small Town and Rural Marketing category. Lastly, the Healthcare category has been redefined to account for the increasing diversity of the segment. Barring the Best Ongoing Campaign, all other categories will now be eligible to compete for the Grand Effie.

Commenting on these improvements, Raj Nayak, president, The Advertising Club, says, "The Effies are awards that recognise advertising effectiveness. To be able to do justice to its purpose, it is imperative that we recognise and integrate the changing landscape of advertising in India with the rules of the award. I am confident that the modifications that we've introduced this year will further streamline the purpose of Effies with the ground realities of advertising in India."

Ajay Kakar, chairman for the 2015 Awards, adds, "The advertising industry has grown from strength to strength since its inception in India. Not only has our industry grown in volume, but also in terms of geographical spread. It is in recognition of this reality that, for the first time, Effie India will be organising the first round of judging at Bengaluru, besides Mumbai and Delhi."

Vikram Sakhuja, co-chairman, 2015 Awards, notes, "What's new in Effies is your work. Celebrate the fact that you did something creative, analytical, but always accountable. We love madness, but love the method underlying even more. If you've done something that made you proud, we would love to see it. Let it rip."

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