The evolution of advertising has had an interesting journey from TV and print ads to digital. Even within the sphere of digital ads there has been a transformation from desktop to mobile. Google, Facebook and Twitter have given rise to contextual and social advertising.
With e-commerce portals emerging as the most visited sites according to the online marketplace Flipkart, the next wave will be that of commerce advertising. To capture its burgeoning customer base, the company has announced the launch of 'Brand Story Ad Format', a mobile ad platform that connects advertisers with the right audience at the right time, with a blend of brand and performance solutions. The service will be available not just to sellers on Flipkart, but also to other brands for lead generation.
Instead of simple banners, brands can use the Brand Story Ad Format to weave rich stories in order to communicate their offerings to consumers in a simple and interactive way using content, images, and product listings.
On November 30, Flipkart's competitor Snapdeal also announced the launch of Snapdeal Ads, a platform to help sellers drive discovery of their products and increase revenue through targeted advertising tools. Developed in-house, the advertising platform allows the seller community to reach customers through product advertisements, enabling faster discovery across web, mobile web and apps.