Vserv, the data platform for mobile marketing and commerce, has appointed Nadeesh Ramachandran as vice-president, sales. In this role, he will be responsible for driving Vserv's sales efforts across India and Southeast Asia.
Dippak Khurana, founder and CEO, Vserv, says, "In India, we see mobile marketing dislodge television to become the number one marketing platform for brands in the next five years. Vserv is rightly placed to capitalise on this wave. Ramachandran joins Vserv at a vital stage and is set to spearhead our mobile marketing business. His experience at Google is invaluable and would prove to be a great advantage to Vserv as we further scale up our business in India and Southeast Asia."
Ramachandran, on his part is quite enthusiastic about his new role. "The mobile marketing industry in these regions is extremely promising and I look forward to further strengthen Vserv's leadership and work with Khurana and Ashay."
Ramachandran's career spans more than a decade across functions, with primary focus on sales and marketing. He comes with rich experience, and has been associated with multiple advertising agencies where his main responsibility included managing brands across FMCG, travel, retail and electronics.
Founded in 2010, Vserv claims to have over 500 million unique user profiles globally, and is backed by Maverick Capital, IDG Ventures India and Epiphany Ventures.