The popular saying that when life gets tough, the tough get going has got the outdoor wear brand Woodland to get its latest campaign #AgainstAllOdds going on social media platforms Facebook and Instagram.
Speaking about the campaign and its objective, Harkirat Singh, MD - Woodland, says, "Woodland, the global outdoor and adventure gear brand, represents the spirit of every adventurer and an explorer by reflecting the inexhaustible passion for outdoor sports and appetite for adrenaline that underlines the iconic exhortation to 'Explore More'.
"The campaign #AgainstAllOdds reverberates the brand's philosophy to celebrate adventure with passion and motivation. The key underlying message of the campaign is to enjoy different challenges life throws at you and to embrace the next challenge, the next obstacle and the next rush with vigor. With this campaign, we want to open the world of adrenaline pumping outdoor sports activities for today's generation and encourage them to experience the outdoors," adds Singh.
Woodland, which is headquartered in Canada, is an outdoor wear brand from the Aero Group. It was set up in Quebec, Canada, in the late 1980s. The brand's portfolio comprises footwear, performance apparel, and outdoor gear. It has a presence in over 40 countries.