Even out the odds with Woodland

By Ashee Sharma , afaqs!, New Delhi | In Digital | December 09, 2015
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Woodland's ongoing digital campaign #AgainstAllOdds highlights stories of people who battled all odds to pursue their passion for adventure sports.

The popular saying that when life gets tough, the tough get going has got the outdoor wear brand Woodland to get its latest campaign #AgainstAllOdds going on social media platforms Facebook and Instagram.

Conceptualised by LinTeractive, the campaign highlights stories of people who have pursued adventure sports like mountain climbing, rock climbing and other daring exercises. What differentiates such people from the rest is the fact that they've faced and overcome all obstacles and hardships in their way through constant perseverance. Woodland, through its #AgainstAllOdds campaign, aims to be a partner in their struggle. The brand acts as a catalyst in the journey of success of real life heroes by telling their inspiring stories to the world.

Woodland approached a few such adventurers at the 21st National Climbing Championship at IMF (Indian Mountaineering Foundation) and discussed with them the emotional, physical and financial barriers that they encountered and overcame. The curated stories were then shared on Facebook and Instagram.

Speaking about the campaign and its objective, Harkirat Singh, MD - Woodland, says, "Woodland, the global outdoor and adventure gear brand, represents the spirit of every adventurer and an explorer by reflecting the inexhaustible passion for outdoor sports and appetite for adrenaline that underlines the iconic exhortation to 'Explore More'.

"The campaign #AgainstAllOdds reverberates the brand's philosophy to celebrate adventure with passion and motivation. The key underlying message of the campaign is to enjoy different challenges life throws at you and to embrace the next challenge, the next obstacle and the next rush with vigor. With this campaign, we want to open the world of adrenaline pumping outdoor sports activities for today's generation and encourage them to experience the outdoors," adds Singh.

Harkirat Singh

The campaign that will run for a week has so far garnered 25,958 likes, 117 comments and 22 shares with a total reach of 5,28,826, claims the brand.

Woodland, which is headquartered in Canada, is an outdoor wear brand from the Aero Group. It was set up in Quebec, Canada, in the late 1980s. The brand's portfolio comprises footwear, performance apparel, and outdoor gear. It has a presence in over 40 countries.

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