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Viral Now: Pornhub redefines the art of gifting this Christmas

By Aditi Srivastava , afaqs!, New Delhi | In Digital | December 11, 2015
The ad promotes Pornhub's new, premium gifting service in a heart-warming manner.

Pornhub, a porn website, has come up with a unique Christmas advertisement that aims to create recall value in the minds of audiences as a unique gifting option this festive season. The ad begins with a happy family opening their Christmas presents excitedly when they decide to cheer up Grandpa, who looks rather sad. The family is seen involving the old man in their celebrations by getting clicked with him while the grandson presents him with a customisable gift card from Pornhub Premium. The gift brings a smile to Grandpa's face, and in a tear-jerker moment, he is seen hugging his grandson.

Pornhub Premium gifting service ad

Christmas, like any other festival, calls for celebrations and no celebration is complete without the joy of sharing. Tapping into the spirit of Yuletide are various brands, which are lapping up every opportunity to catch the consumers' attention these days. Several Christmas advertisements have, in fact, already gone viral this year such as that of Sainsbury's (a UK-based supermarket chain) official Christmas Advert 2015 featuring Mog, the forgetful cat with her hilarious misadventures, recreating the Christmas Calamity, Justin's Spanish Lottery, John Lewis' #ManOnTheMoon and Edeka's (a German supermarket chain) #ComeHome adverts that captured the theme of elderly loneliness. Here is yet another ad film meant to tug at the viewers heartstrings.

The advert which was uploaded on YouTube on December 3, has already garnered 4,561,757 views. The ad has been created and conceptualised by Officer & Gentleman (Madrid), while other credits include Javi Iniguez de Onzono as chief creative officer, Alex Katz as chief creative gentleman, and Harry Francis as client service director, The Monday Project Co. as production company, Uri Segarra as director, Alex Rayo as executive producer and Albert Pasqual as director of photography.

Pornhub's premium gifting service offers a host of services that can be availed of by sending gift cards to one's near and dear ones by logging on to www.pornhubpremium.com/gift. Also, one can add a personal message and send the card on the same day or at a future date. The service offers ads-free user experience, faster playback and high quality streaming for videos as its other features.

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